About Us

At RARE Lures, we believe fishing gear should be as reliable as the anglers who use it. That’s why every rig we sell is hand-tied, field-tested, and built for real-world fishing, not factory shortcuts.

RARE Lures is a family-owned business based out of Tillsonburg, Ontario, Canada. Our name, RARE, comes from combining the first initials of our family members, representing the foundation of what our business is built on — family, trust, and shared passion for fishing.

We started RARE Lures with one simple goal: create high-quality, ready-to-fish rigs that save time on the water and put more fish in the boat. Every product we offer is designed by anglers who understand what works because we fish the same waters and rely on the same gear ourselves.

We specialize in hand-tied fishing rigs made for performance, durability, and consistency. Our lineup includes:

Ultimate Drop Shot Rigs

Original Pickerel Rigs

Custom Lake Erie Perch Rigs

Lake Erie Crawler Harnesses

Tip-Up Rigs for Ice Fishing

Each rig is carefully assembled using premium components and proven setups to eliminate guesswork for anglers of all skill levels. Whether you’re fishing inland lakes, targeting perch on Lake Erie, or setting lines through the ice, RARE Lures rigs are built to perform right out of the package.

We’re proud to have our gear trusted by professionals, including Reel Bros Charters and 3 Seasons Charters who use RARE Lures products while guiding clients on Lake Erie — one of the toughest environments to prove quality and reliability.

RARE Lures isn’t about mass production or gimmicks. It’s about craftsmanship, consistency, and confidence. When you tie on a RARE rig, you’re fishing something built with purpose — by a family that stands behind every knot.

Hand-tied. Family-owned. Ready to fish.